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当前,随着互联网为平台移动终端的兴起,微信等社交软件展现出其强大的影响力,迅速成为信息传播的重要渠道。以微信公众账号为代表,个人和机构借助微信的传播,展现出的舆论影响力不容忽视。在传统媒体和新兴媒体融合发展的过程中,微信公众账号无疑提供了融合发展的一种可行思路,在这方面,很多传统媒体已经作出了有益尝试。作为传统媒体的综合性学术期刊因为其传播信息、传播环境、传播机制的特殊性,对微信公众账号这一新兴传播渠道的利用,还不够充分,应该从传播内容重新打造、传播环境重新建构、传播机制重新把握出发,充分利用微信的传播优势,打造综合性学术期刊的微信公众账号,提升学术传播效果,拓展学术影响力。
At present, with the rise of the Internet as a platform for mobile terminals, social software such as WeChat has demonstrated its strong influence and quickly became an important channel for information dissemination. With WeChat public account as the representative, individuals and institutions with the spread of WeChat, showing the influence of public opinion can not be ignored. In the process of integration and development of traditional media and emerging media, WeChat public accounts undoubtedly provide a viable idea of integration and development. In this regard, many traditional media have made helpful attempts. As a traditional media comprehensive academic journals because of its dissemination of information, communication environment, the special nature of the transmission mechanism, WeChat public account of the emerging channels of communication is not sufficient, we should re-create from the dissemination of content, communication environment reconstruction, We will take the advantage of the spread of WeChat’s advantages and establish a WeChat public account for comprehensive academic journals so as to enhance the effectiveness of academic communication and expand academic influence.