传统媒体正在加速衰退,断崖式下滑已经成为现实,其衰落的速度比人们预计的还要快很多。移动和社交已经全面颠覆了媒体的消费和传播方式,自媒体具有巨大的能量,未来的媒体是小型化的。物联网、虚拟现实和人工智能将开辟新媒体更加辉煌的未来。趋势上科技公司利用大数据聚合作为切入点逐步发展内容创新和生产,未来会主导媒体的发展,媒体公司要能生存下去必须变成科技公司。中国的传统媒体目前还沉湎于 The traditional media are accelerating the recession, the cliff-slip decline has become a reality, and its decline is much faster than people expected. Mobile and social media have completely subverted the consumption and dissemination of media, since the media has a huge energy, the future of the media is miniaturized. Internet of Things, virtual reality and artificial intelligence will open up a new future for the new media. Trends in technology companies to use big data aggregation as an entry point for the progressive development of content innovation and production, the future will dominate the development of the media, media companies have to survive to become a technology company. Chinese traditional media are still indulging in it