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采用文献法,通过对当代中国体育电视传媒市场的三大主体——央视体育频道、地方台体育频道、付费体育频道现状的研究,笔者认为在中国现有传播体制不变的情况下,中央电视台体育频道在中国体育电视市场中的霸主地位无法撼动,地方电视台体育频道危机大于希望,付费体育频道的发展尚需时日,新媒体前景看好。
By using the literature method, through the research on the current status quo of CCTV Sports Channel, local sports channel and paid sports channel in the three major sports television media markets in contemporary China, the author believes that with the existing transmission system in China unchanged, CCTV Sports channel in China Sports TV market dominance can not be shaken, the local television channel crisis is greater than the hope, the development of paid sports channel takes time, the new media prospects.