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关于医药代表带金销售的话题是近些年来各类媒体都热衷炒的新闻,媒体过度参与把这类事件描述得离本质越来越远。在许多消费者眼中医药代表就是给医生回扣拖医生下水的职业,而每个与医药代表接触的医生都是为了物质利益而来。当然这之中确有这种现象的存在,但并不是每一位医药代表、每一个医生都是如此。最重要的一点是医药代表的出现和发展为我国医疗技术的进步及与国际接轨起了直接的促进作用,也从另一个途径打开了医生了解药品的窗口。 应该说任何事物在他的发展过程中总是不可避免出现两面性,那么如何扬长避短才是我们最应该去做的。幸而最近几年许多业内人士、专家、政府都在朝着这一方向去探索——探索中国医药代表的发展之路? 不要哗众取宠、不要顾左右而言他,我们只想实实在在坐下来认真思索一下如何能向前迈进一步,更进一步…… 策划这个专题目的只有一个,藉此打开一条通道让更多的企业家、医药代表、医生和一切有识之士畅所欲言,让我们共同来关注这个话题:中国医药代表路在何方?
The topic of gold sales by medical representatives is news that all kinds of media are keen to speculate in recent years. The media has been excessively involved in describing such incidents as far and wide as possible. In the eyes of many consumers, the representatives of the Chinese medicine are giving doctors a job as a doctor who launches the water and every doctor who comes into contact with the medical representatives comes from the material interests. Of course, there is indeed such a phenomenon in existence, but not every medical representative, every doctor is true. The most important point is that the emergence and development of medical representatives play a direct role in promoting the progress of medical technology in our country and in keeping with the international standards. It also opens the window for doctors to understand medicines from another channel. It should be said that anything in his development process is always inevitable two sides, then how to avoid weaknesses is what we should do. Fortunately, in recent years, many people in the industry, experts and governments are exploring this direction - to explore the development path of Chinese medical representatives. Do not go to the limit of grandstanding, do not care about him, we just want to really sit down and seriously Think about how to move forward and take a step further. ... There is only one purpose for planning this topic, so as to open a channel for more entrepreneurs, medical representatives, doctors and all other people of insight to speak freely and let us pay attention to this Topic: Where is the Chinese medicine representative road?