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在中国传统易文化中,天地万物的生发变化存在着一种共通模式,即无极生太极,太极生两仪,两仪生四象,四象生八卦。这种模式的构建以整体论世界观为基础,在宏观层面上具有更重要的实践指导意义。据此,我们反观和展望人类的营销实践,将两仪、四象、八卦等抽象概念在人类的营销实践中具体赋值,依据易文化的推演法则构建人类营销的发展进化模式,以期在纷繁复杂的市场表象背后发现营销发展的真实脉络和运行模式,为和谐市场经济提供一个可能的理论视角。
In the traditional Chinese culture, there is a common pattern of the germinal changes of all things in the world, namely, the students of Taiji, the students of Taiji, the students of four, the students of four. The construction of this model is based on the holistic worldview and has more important practical guiding significance at the macro level. Based on this, we review and prospect the marketing practice of human beings. We abstract the abstract concepts of two instruments, four phenomena and gossip in the marketing practice of human beings, and construct the evolution model of human marketing according to the law of easy culture. The discovery of the true context and mode of operation of marketing in the background of market shows a possible theoretical perspective for a harmonious market economy.