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非主流动画是最具有原创精神的动画形式之一,也是推动动画发展和进步的先锋。因此,保护非主流动画,提高非主流动画的质量和知名度,增加原创作者再创作的信心,也就是保护和促进整个动画产业的发展。文章从非主流动画和新媒体推广两个角度,分别阐述非主流动画通过新媒体推广的优势和新媒体推广的方式方法,通过研究这些方法的优缺点最终得到一个相对完整的推广方式。
Non-mainstream animation is one of the most original animation forms, but also to promote the development and progress of animation pioneer. Therefore, protecting non-mainstream animations, enhancing the quality and popularity of non-mainstream animations, and increasing the confidence of original creators in re-creation, that is, protecting and promoting the development of the entire animation industry. From two aspects of promotion of non-mainstream animation and new media, the article elaborates the advantages of non-mainstream animation promotion through new media and ways and means of new media promotion respectively. Finally, a comparatively complete promotion method is obtained by studying the advantages and disadvantages of these methods.