品牌定位主要包括六个方面:需求、目标消费群、竞争性框架、利益点、理由、品牌个性。一个品牌定位是否有创造性,取决于品牌经营者对这六个方面的创造性。品牌定位是营销活动的起点和终点、是品牌发展构建的蓝图、是市场所有行销活动的方向、是用策略性语言让消费者选择我们的品牌而不是竞争品牌的产品。消费者分享其品牌独特价值的过程,其实就是品牌竞争性理由被更多人理解与支持的过程。 Brand positioning mainly includes six aspects: demand, target consumer groups, competitive framework, points of interest, reasons, brand personality. A brand positioning is creative, depending on the brand managers of these six aspects of creativity. Brand positioning is the starting point and end point of marketing activities. It is a blueprint for the development of brand development. It is the direction of all marketing activities in the market. It is a product that uses strategic language to enable consumers to choose our brand instead of competing brands. The process by which consumers share the unique value of their brand is actually the process by which more people understand and support the brand's competitive ground.