论文部分内容阅读
以往对人的投资行为和财务行为的大部分研究都是以“后天”形成的“社会人”为研究对象;近年来,新的研究开始转向从“自然人”角度出发,着眼于人类学特征的“先天”因素对投资和财务行为的影响。国外人类学领域的学者采用实验和实证的方法,验证了人类“先天”因素中,公司高管和投资者的容貌、语音语调和脑神经在投资和财务行为中的作用。本文主要从高管和投资者的容貌对公司业绩和借贷行为的作用、高管和投资者语音语调的心理情感表达和投资行为的神经反应三个方面,对国外该方面的跨学科研究进行了解析、归纳和综述。旨在推动相关学科的前沿研究。
In the past, most researches on human investment behavior and financial behavior all focused on “social person ” formed by “acquired ”; in recent years, new research began to shift from “natural person Impact of ”Incentives“ on Investment and Financial Behavior with Anthropological Characteristics. Scholars in the field of foreign anthropology use experimental and empirical methods to verify the role of corporate executives and investors in the appearance, tone and brain of investors in their ”a priori" factors in investment and financial behavior. This article mainly studies the interdisciplinary research in this field from three aspects: the appearance of senior executives and investors on corporate performance and loan behavior, the psychological and emotional expression of senior executives and investors’ voice intonation and the investment behavior Analyze, summarize and review. Designed to promote cutting-edge research related disciplines.