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中国服装品牌已有很大的进步,但是对营销手段的运用过分重视,有时又会妨碍品牌的健康发展。品牌的树立需要一个完整的体系,不只是聘请一个知名设计师,或者请到营销知名专家,就可以塑造一个高端品牌的。在本届CHIC展上,意大利展团面积1000多平米,参展的服装包括男女梭织服装、针织服装、毛皮服装和各种服装辅件。意大利参展商踊跃参加展览会,表现了他们对日益扩大的中国市场的密切关注,对与中国服装领域同业者进行合资合作也怀有极大的兴趣。
Chinese clothing brands have made great strides, but they have paid too much attention to the use of marketing tools and sometimes hindered the healthy development of the brand. The establishment of a brand requires a complete system, not just hired a well-known designer, or to the marketing of well-known experts, you can create a high-end brand. At this year’s CHIC show, Italy Pavilion area of over 1,000 square meters, exhibiting clothing, including men and women woven garments, knitted garments, fur garments and various clothing accessories. Italian exhibitors enthusiastically participated in the exhibition, showing their close attention to the ever-expanding Chinese market and their great interest in joint ventures and cooperation with their counterparts in the field of Chinese apparel.