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《今晚九点半》是福建南平观众耳熟能详的电视新闻栏目,它连续两度被评为福建省新闻名专栏,是南平媒体中唯一保持这一称号的新闻栏目。其收视率和知名度名列本地各媒体榜首。15年过去,《今晚九点半》仍然是南平的品牌栏目,其坚持不变的节目定位与叙事风格确保了栏目的生命力。笔者曾参与《今晚九点半》栏目的创建,本文以《今晚九点半》为例对电视民生栏目的品牌创建略作探究。
“Half past nine tonight” is a well-known TV news section of the audience in Nanping, Fujian Province. It has been named the column of Fujian Province’s news twice in a row for the second time in a row, and is the only news section in Nanping media that maintains this title. Its ratings and popularity ranked first in the local media. 15 years later, “9:30 tonight” is still Nanping brand column, its insistence on the same program positioning and narrative style to ensure the vitality of the column. I have participated in the “half past nine tonight,” the creation of the column, this article “nine thirty tonight” as an example of TV livelihood section of the brand to create a little exploration.