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在21世纪这个“绿色”世纪,绿色营销已成为经济、社会、环境可持续发展的最终选择。本文以黑龙江省方正县为研究对象,从当前的农业经济发展看来,方正县的特色农产品--水稻要想在激烈的农产品市场竞争中迎难而上,方正县发展有效的绿色营销战略显得尤为重要。本文基于政府职能视角,分析了方正县水稻绿色营销发展中存在的问题,针对问题提出了完善水稻绿色营销发展的对策建议。
In the 21st century, this “green” century, green marketing has become the economic, social and environmental sustainable development of the final choice. In this paper, Founder County in Heilongjiang Province as the research object, from the current agricultural economic development point of view, Founder County characteristics of agricultural products - rice in the fierce competition in the agricultural market to face difficulties, Founder effective development of green marketing strategy appears Particularly important. Based on the perspective of government functions, this paper analyzes the problems existing in the development of rice green marketing in Founder County and puts forward countermeasures and suggestions on how to perfect the development of green rice marketing.