论文部分内容阅读
微信公众号不仅是获得知识、增强交流的公众传播平台,也是运营者的获利平台,利用微信公众号盈利是商业化的需求。本文通过分析个人微信公众号的现状、盈利模式构成和盈利模式的优缺点,探究新的盈利模式要素和新的盈利体系,以促进个人微信公众号在新媒体圈内的稳定发展。
WeChat public account is not only a public communication platform for acquiring knowledge and enhancing communication, but also a profitable platform for operators. Making use of the WeChat public account profitability is a commercial requirement. This article analyzes the status quo of personal WeChat public account number, the composition of profit model and the advantages and disadvantages of the profit model, explores new elements of profit model and new profit system so as to promote the stable development of personal Wechat account within the new media circle.