论文部分内容阅读
李经理是J家电品牌Z市办事处负责人,是随着Z市由县级市提升为地级市,刚刚才走马上任的。Z市是典型的农业型城市,乡镇市场,现在已经被看成是家电产品消费的主力军。随着乡镇居民消费能力逐步提升,各大知名品牌都在Z市投入重兵以抢占市场。但J品牌属于新生品牌,知名度不高。如何打开市场?如何快速建立渠道?成为困扰李经理的问题,经过对该市场的一番考察,李经理很快就理出了一个清晰的解决之道。
Manager Li is the head of the Z appliance market Z City Office, is with the Z City by the county-level city upgraded to prefecture-level city, just took the helm. Z City is a typical agricultural city, township market, and now has been seen as the main force consumer electronics products. With the gradual improvement of the spending power of townspeople, all major well-known brands have invested heavily in the Z market to seize the market. But the J brand is a nascent brand, visibility is not high. How to open the market? How to quickly establish channels? Became a problem confused Mr. Li, after some inspection of the market, Manager Li quickly come up with a clear solution.