国外传媒业发展概述 1、国外传媒业发展的一般趋势 国外传媒业发展的一般趋势为:第一步是行业内的“大鱼吃小鱼”;第二步当单一媒介集团势力逐渐壮大后,跨领域的媒介联合就开始到来;第三步,媒介集团开始与出版业、娱乐业联姻,于是产生出一批巨型大众传播媒介集团;第四步,传媒与网络业联姻;第五步,传媒帝国的全球化。 Overview of the development of foreign media industry 1, the general trend of the development of foreign media industry The general trend of the development of foreign media industry: the first step is the industry “big fish eat fish”; the second step when a single media group forces gradually expanded, The third step is the media group began to marry the publishing industry and the entertainment industry, resulting in a number of giant mass media groups. The fourth step is the marriage of the media and the internet industry. The fifth step is that the media Empire of globalization.