在名酒如云的四川,丰谷酒这几年能冲出名酒重围并保持连续倍增的业绩,殊为不易。这也使得丰谷酒成了近年来业界不断研究和解读的对象。今年,丰谷酒业又大胆启动了对品牌定位的自我革命——将品牌诉求由原来深入人心的“让友情更有情”升华到“让有情更有情”。业内人士惊讶之余,也不禁疑惑:丰谷品牌真到了非变不可的时候吗?丰谷变革背后的品牌逻辑又是什么? In the famous cloud of Sichuan, Fung Valley wine in recent years to break through the famous and maintain a continuous double-fold performance, especially not easy. It also makes Fenggu wine has become the object of continuous research and interpretation in the industry in recent years. This year, Fung Valley Wine also boldly started its own brand positioning of the revolution - the brand appeal from the popular deep “friendship more affectionate ” sublimation “let love more affection ”. Surprise the industry, can not help but wonder: Fung Valley brand really unchangeable time? Fenggu behind the brand logic is what?