随着社会生活的不断发展和进步,人们的生活水平也不断提高,对服务的要求也是只增不减,这就使得越来越多的供水企业开始注重客户服务质量的提升。本文针对供水企业中客户服务中出现的问题,进一步运用顾客让渡价值理论并结合生活生产实际,总结了在员工的综合素质、企业关系、产品服务和企业形象等方面提高服务质量的具体应用策略。 With the continuous development and progress of social life, people’s living standards are also constantly improving, and the service requirements are only increasing. This makes more and more water supply enterprises begin to pay attention to the improvement of customer service quality. In this paper, the problems of customer service in water supply enterprises, further use of customer value theory and combined with the actual production of life, summed up the overall quality of staff, business relations, product services and corporate image to improve the quality of service-specific application strategies .