在传统的营销过程中,大多数经理人都会把相当大的工夫用在对广告研究上面,却往往忽视了营销战中最激烈的一个环节——超市、专卖店等销售终端。实际上,卖场终端是企业产品的生命线,终端没有我们以及竞争对手的广告与排名,公司所有的广告或活动的推广资源在终端得以检验。部分消 In the traditional marketing process, most managers will spend a considerable amount of time on advertising research, but often ignore the marketing section of the most intense part - supermarkets, specialty stores and other sales terminals. In fact, the store terminal is the lifeline of enterprise products, the terminal does not have our ads and rankings of competitors, the company’s advertising resources or promotional activities in the terminal to be tested. Partial elimination