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在最近几年当中,网络媒体的逐渐涌现、移动终端服务的逐渐拓展,渐渐导致了各个行业领域当中相对比较传统的营销模式受到了一定的冲击,为现代社会的快速发展注入了全新的一些功能。在本质上来讲,新媒体市场的氛围之下,在很大程度上改变了人们的思维模式,丰富了市场营销策略以及管理创新经验。文章简单分析了新媒体市场环境,并研究了新媒体市场营销策略。
In recent years, with the gradual emergence of online media and the gradual expansion of mobile terminal services, the relatively traditional marketing model in various industry sectors has been gradually challenged. Some new functions have been injected into the rapid development of modern society . In essence, the atmosphere of the new media market has largely changed people’s mindset and enriched their marketing strategies and management innovation experience. The article simply analyzes the new media market environment, and studies the new media marketing strategy.