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真人秀节目在我国发展已有十余年,同质化问题较为突出,亟需创新。央视《欢乐中国人》在真人秀创作模式上进行了新的尝试。在主题设计上,通过典型的家庭故事,彰显家庭、家教、家风;在节目人员安排上,明星和普通人搭配,有利于吸引眼球;在节目选题上,打破了传统真人秀节目的常规,不断深入日常生活的各个领域。《欢乐中国人》作为综艺节目,借鉴了新闻的客观表现手法,并通过新闻话题引起关注。在节目推广方面,传统媒体和新媒体联动,立体化地打造节目品牌。
Reality show has been developing in our country for more than ten years, the problem of homogeneity is more prominent and innovation is urgently needed. CCTV “Happy Chinese” in the reality show creation model on a new attempt. In the theme design, through typical family stories, highlight family, tutor, family style; in the program staffing arrangements, stars and ordinary people, is conducive to attract the eye; program topics, breaking the conventional reality show programs , Continue to deepen their daily life in all fields. As a variety show, “Happy Chinese” draws on the objective expression of news and draws attention through news topics. In program promotion, the traditional media and new media linkage, three-dimensional to create programming brand.