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我国出版业形成了“京版社”和“地方社”两支力量博弈的格局,但目前在馆配市场中,地方社与京版社的馆配市场份额还有较为明显的差距。文章依据850所采样图书馆入藏的2005-2014年出版的中文纸质图书数据的资料进行统计,分析了目前我国馆配市场的竞争格局分布,地方社与京版社的馆配市场份额变化趋势以及差异,认为京版社与地方社馆配具体差异表现为图书定价、单品种馆配册数、馆配结构、馆配新书更新率等方面,据此提出地方社相应的馆配市场策略。
The publishing industry in our country has formed the pattern of the two power games of “Beijing Publishing House ” and “Local Publishing House ”. However, there is still a clear market share between the local agencies and the Beijing Publishing House gap. Based on the statistical data of the Chinese paper books published in 850 sampled libraries from 2005 to 2014, the article analyzes the distribution of the competition pattern of the Chinese market and the market share of the Chinese version of the library Trends and differences, that the specific difference between the Beijing version of clubs and local community pavilion with the performance of the book pricing, the number of single varieties of museums, museum structure with the museum with new book update rate, etc., accordingly proposed local community library market with matching Strategy.