随着社会的发展,人们意识形态的逐步健全,在认识社会、适应社会的过程中,需要依靠各类有效信息。读图时代的到来,人们更加关注图形创意信息。视觉传达设计中的图形创意是通过对图像的设计、编排和完善,最终形成图形信息,赋予事物客观形态。视觉传达设计的日益盛行,使得研究图形创意探赜意义深远。 With the development of society, people’s ideology has been gradually improved. In the course of recognizing society and adapting to society, we need to rely on all kinds of effective information. Read the era of graphic, people pay more attention to creative graphics information. Visual communication design of graphic creativity through the image of the design, layout and improvement, and ultimately the formation of graphical information, giving the objective form of things. The increasing prevalence of visual communication design makes the study of graphic ideas far reaching.