企业公关,不是度过难关的权宜之计,也不是哗众取宠的时髦装饰,而是实施企业经营战略目标的一种长期的策略活动。从管理功能看,它是一门“内求团结,外求发展”的经营管理艺术,从经营观点看,它是一种溶“人情味”和“经营术”于一体的高层次的经营哲学。发挥企业公关的独特作用,对增强企业内部活力,扩大企业外部影响,提高企业整体决策、经营、管理水平,增加经济效益和社会效益,都有着举足轻重的作用。上海“宝钢”及所 Corporate PR is not a stop-gap expediency, nor is it sensational fashion decoration, but the implementation of business strategy objectives of a long-term strategic activities. From the perspective of management, it is a management art of “seeking unity within the country and seeking development outside.” From a business point of view, it is a kind of management and administration solution that combines “human touch” with “business operation” High-level business philosophy. To play a unique role in corporate public relations plays an important role in enhancing the internal vitality of enterprises, expanding the external influence of enterprises, and improving the overall decision-making, management and management level of enterprises and increasing economic and social benefits. Shanghai “Baosteel ” and the