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随着全球经济一体化进程的不断推进,对于烟草行业来说,我国的专卖制度正在深化改革,烟草行业的竞争将会日趋激烈。面对激烈的市场竞争,烟草行业如何实现自身的生存与发展,成为社会关注的焦点。为此,从顾客价值的角度进行分析,首先阐述顾客价值理论及重要性,分析影响顾客价值的因素和提升顾客满意度需要解决的问题,同时提出完善顾客价值营销策略的具体措施,进而为烟草行业健康发展提供参考依据。
With the progress of the global economic integration, for the tobacco industry, the monopoly system in our country is deepening the reform and the competition in the tobacco industry will become increasingly fierce. In the face of fierce market competition, how to achieve its own survival and development of the tobacco industry has become the focus of the community. To this end, from the perspective of customer value analysis, first explain the theory and importance of customer value, analyze the factors affecting customer value and customer satisfaction need to be addressed, and put forward specific measures to improve customer value marketing strategy, and then for the tobacco Provide a reference for the healthy development of the industry.