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认知语言学认为,隐喻不仅仅是一种纯粹的语言修辞手段,更是人类基本的思维方式和认知手段。体育新闻标题是新闻信息的向导,为了更好地吸引受众进入新闻正文的阅读,更好地进行新闻传播,通常会以多隐喻的方式来构建语言表达。本文基于搜狐和新浪体育网中2014年第17届仁川亚运会的体育新闻标题,分析其多隐喻的运用,体现隐喻是最基本的认知方式,无处不在。
Cognitive linguistics holds that metaphor is not only a mere rhetorical device of language but also a basic human way of thinking and cognitive means. Sports news headline is a guide to news information. In order to better attract the audience to read the news text and to better disseminate news, the language expression is often constructed in a multi-metaphorical way. Based on Sohu and SINA Sports Network, the title of sports news of the 17th Incheon Asian Games in 2014, this paper analyzes the use of multiple metaphors and shows that metaphor is the most basic cognitive style everywhere.