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文章通过对新疆阿克苏地区库车县经济发展水平不同的两个维吾尔族聚居乡村的实地访谈,研究了村民涉农政策信息接触途径及选择原因、村民使用各类渠道的特点等问题,探究在大众传播和组织传播等不同传播途径下,国家涉农政策信息在新疆乡村的传播效果。研究发现:在新疆乡村,大众传播覆盖面最广,但村民会议、宣讲会等组织传播方式更便于农民理解政策信息,而互联网、手机等新媒体在对农政策信息传播中发挥的作用相对有限。
The article discussed the ways of villagers ’information contact with agriculture-related policies and the reasons for their choices, the characteristics of villagers’ use of various channels and so on through field interviews with two Uygur living villages with different economic development level in Kuqa County, Xinjiang Uygur Autonomous Region. Dissemination and dissemination of organizations and other different ways of transmission, the national agricultural policy information in Xinjiang’s rural dissemination of results. The study found that the coverage of mass media in Xinjiang is the most extensive, but the modes of communication such as villagers’ meetings and preaching meetings are more convenient for peasants to understand the policy information. However, the new media such as the Internet and mobile phones play a relatively limited role in information dissemination of agricultural policies.