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一则“广告做得好,不如新飞冰箱好”的广告词通过中央电视台播出之后,在广告界引起很大反响,并由此引发一场学术争鸣。参与讨论的作者见仁见智,从各个角度阐述了自己的观点和看法,现摘选《中国广告》、《公关时报》所刊部分具有代表性的观点,以飨读者。本刊从本期起将开辟新的栏目“新闻专题”,旨在参与广告争鸣,促进广告业的健康、稳步发展,欢迎广大读者为我们提供广告界中的热点争鸣话题。
An advertising phrase “Advertisement is done well, not as good as a new flying refrigerator” was broadcasted on CCTV, causing great repercussions in the advertising industry and sparking an academic debate. The authors who participated in the discussion discussed the views and views from various angles. Now they have selected some of the representative views published in “China Advertising” and “PR Times” to readers. From this issue, the journal will open up new columns of “news topics” that aim to participate in advertising contention and promote the healthy and steady development of the advertising industry. The majority of readers are welcome to provide us with hot topics in the advertising industry.