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“哑铃形”市场呼唤中级MPV领军产品在经历了近几年车市的持续“微增长”后,2013年的表现无疑给中国车市注入了一针强心剂。据中国汽车工业协会最新的报告显示,2013年全年,MPV车型创下了年销售130.52万辆、同比增长1.6倍的抢眼成绩。这并不足为奇。中国换车热潮的掀起,加上二胎政策的颁布,中国汽车消费者的需求已经开始变得多元化,普通的轿车已很难满足多样化的需求。MPV市场的
“Dumbbell ” market calls for mid-level MPV Leading Products After experiencing sustained “mini-growth” in the auto market in recent years, the performance in 2013 undoubtedly injected a tonic into the Chinese auto market. According to the latest report of China Association of Automobile Manufacturers, MPV models hit an eye-catching result of annual sales of 1,402,200 units, an increase of 1.6 times over the same period of previous year. This is not surprising. With the launching of China’s car replacement and the promulgation of the second-child policy, the demand for Chinese car consumers has begun to diversify. As a result, ordinary cars have been hard pressed to meet diversified needs. MPV market