记者手记:一次意义非常的零距离调研在中国,28年前的空调消费者无疑是那个时代的时尚高端消费群体,他们当初选择海尔空调的原因大致都是因为海尔的品牌价值,是一种单纯意义上的慕名之选。而随着时光的流逝,海尔空调历经岁月却始终不变的耐用品质与体贴陪伴,使得这些老用户最终成为海尔空调真正意义上的忠实拥趸。那一台空调对于这些老用户的意义,不仅仅是一件物品,历久的贴心陪伴让这件产品已经成为一个充满情感意义的陪伴者。而对这些家庭里成长起来的第二代乃至第三代而言,那台空调是成长中一个充满温暖记忆的美好情感符号。对企业 Reporter’s notes: A very meaningful zero-distance research In China, air-conditioning consumers 28 years ago is undoubtedly the era of high-end fashion consumer groups, who originally chose Haier air conditioners are largely because of Haier’s brand value is a simple In the sense of choice. With the passage of time, Haier air conditioning over the years, but always the same durable quality and considerate companionship, making these old users eventually become the true sense of Haier air conditioning fans. That air conditioning for these old users meaning, not just an item, a long time to keep companionship so that this product has become an emotional companion. For the second and even third generation that grew up in these families, that air conditioner is a beautiful emotional symbol full of warm memories in its growth. To business