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视觉传达设计的视觉强化和有效性经常被混淆,而文章的目的就在于通过研究个体差异与共性审美,来探究视觉传达设计的有效性强化。文章主要通过论证对比与事实例证的方法,论证视觉传达设计的强化并不等同于设计传达的有效性。这是因为虽然群体审美存在统一性,但个性意识方向差异的存在,使得共性审美并不能完全一致,尤其是在不同的文化背景之下,这种差异性就变得格外明显。结论是,有效性和强化是有着本质区别的,根据不同的群体,如何在使视觉传达设计符号强化的同时,保证对于该群体传达的有效性增强才是最重要的。
The visual enhancement and effectiveness of visual communication design are often confused, and the purpose of the article is to explore the effectiveness of visual communication design by studying individual differences and common aesthetic. The article mainly demonstrates that the enhancement of the visual communication design is not equivalent to the effectiveness of the design communication through the method of demonstrating contrast and factual illustration. This is because although there exists unity of group aesthetic, the existence of differences in the direction of individual consciousness makes the common aesthetic not exactly the same, especially under different cultural backgrounds. The conclusion is that there is an essential difference between effectiveness and reinforcement, and how to ensure that the effectiveness of the group communication is enhanced is the most important, while reinforcing the visual communication design symbols, depending on the group.