论文部分内容阅读
将行为经济学中的不公平厌恶引入供应链网络均衡问题,构建了由多个公平中性的制造商、多个不公平厌恶的零售商及需求市场组成的供应链网络均衡模型。基于不公平厌恶理论,建立了考虑不公平厌恶的零售商效用函数;利用变分不等式和互补理论,得到网络中各决策者及整个供应链网络均衡的条件。研究结果表明,无论是零售商存在不利不公平厌恶还是有利不公平厌恶行为,其效用都低于其公平中性时的最大利润,且零售商的不公平厌恶程度越高,其交易量和效用越低。最后通过算例进行分析验证。
This paper introduces the unfair aversion in behavioral economics into the network equilibrium problem of supply chain and builds an equilibrium model of supply chain network composed of many fair-neutral manufacturers, many unfair avers retailers and demand markets. Based on the theory of unfair aversion, a retailer utility function considering unfair aversion is established. By using variational inequality and complementarity theory, the conditions for equilibrium among decision makers in the network and the entire supply chain network are obtained. The results show that retailers have unfavorable unfair aversion or unfair aversion, their effectiveness is lower than the fair when the maximum profit neutral, and retailers, the higher the degree of unfair aversion, its trading volume and effectiveness Lower. Finally, an example is used to analyze and verify.