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在现代社会中,企业只要生产出产品并准备投放市场,都会通过一定的媒体广告或其他形式的广告,将产品的卖点、优势、价格等关键要素向目标客户传达,力求引起客户的购买欲望。如果说投放广告只是将产品的基本信息传递给外界,那么正确的广告投放策略才真正对产品营销起到至关重要的作用。什么时间投什么样的广告,运用什么样的媒体投放广告,要如何搭配广告媒体才能做到以最低的成
In modern society, as long as enterprises produce products and are ready to put on the market, they will convey the key elements such as selling points, advantages and prices of the products to target customers through certain media advertisements or other forms of advertisements so as to arouse the desire of customers. If advertising is just delivering the basic product information to the outside world, then the correct advertising strategy really plays a crucial role in product marketing. What time to vote what kind of advertising, use what kind of media advertising, how to match the advertising media in order to achieve the lowest possible