包装设计需要服务于具体商品自身以及营销需要,商品销量与包装设计的好坏之间具有着较大联系。现代人类消费心理作为直接影响到商品销量的重要影响因素,也直接影响到目前我国包装设计的整体发展。作为新时期的包装设计工作人员,应当积极加强对于现代人类消费心理的研究,结合自己所学,进而才能够更好的促进包装设计整体水平的提升。 Packaging design needs to serve the specific needs of their own products and marketing needs, sales of goods and packaging design has a great relationship between good and bad. Modern human consumption as a direct impact on the sales of goods, an important factor affecting the direct impact on the overall development of China’s packaging design. As a new period of packaging design staff, should actively strengthen the study of modern human psychology, combined with their own learning, and thus be able to better promote the overall level of packaging design to enhance.