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博物馆作为公益性文化事业单位,肩负着社会历史文化教育和传承的重要责任。为了让观众爱上博物馆,到博物馆参观学习和休闲娱乐,博物馆的宣教部门就要利用好公共关系这一传播手段,提高博物馆事业在公众心目中的地位,实现其对民族优秀文化的传承、发展。
As a nonprofit cultural institution, the museum shoulders the important responsibility of social, historical and cultural education and inheritance. In order for the audience to fall in love with the museum and visit the museum for study and recreation, the propaganda department of the museum should make good use of the means of communication as a public relations to improve the status of the museum in the public’s mind and realize its inheritance and development of the national excellent culture .