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信息化技术带来社会发展是人们无法想象的,随着不信息化不断融入生活当中,人们周围的生活也随之发生了巨大的改变。传统零售市场是商业的最初模式,在进行商品流通的过程中,零售市场起到了举足轻重的作用。作为客户与产品直接接触的终端,人们从未怀疑过其稳定性。但是,近年来,随着B2C服务的不断扩大,使得传统零售市场显现出前所未有的困境。本文结合这样的现状,从B2C消费市场入手,试图通过两者的对比,最终得以区分B2C消费市场与传统零售之间的关系,以及其相互的影响。
Information technology brings social development is unimaginable, with the continuous integration of non-information into the life of people around the life will also have undergone tremendous changes. The traditional retail market is the first model of commerce. The retail market plays a decisive role in the circulation of commodities. As a terminal for customers to come into direct contact with the product, people never doubt their stability. However, with the continuous expansion of B2C services in recent years, the traditional retail market has seen an unprecedented dilemma. In this paper, combining with the current situation, we start from B2C consumer market and attempt to distinguish the relationship between B2C consumer market and traditional retailing and its mutual influence through the comparison of the two.