医疗行业具有自身的特点,随着社会的发展和进步,现代营销在医院管理中的作用及重大意义日趋显露出来。因此,医院发展要从多方位考虑,重点突出了“人性化”服务的特点。只有注重人性化服务,一切从患者出发,才能适应社会进步,不断提高自己的竞争力,增大自己在市场中占有的份额。 The medical profession has its own characteristics. With the development and progress of the society, the function and significance of modern marketing in hospital management have become increasingly apparent. Therefore, the development of hospitals should be considered from many aspects, with emphasis on the characteristics of “humanized” services. Only pay attention to human services, everything from patients, in order to adapt to social progress, and constantly improve their competitiveness and increase their share of the market.