自从2008年申遗以来,永定土楼游客大增,旅游收入大幅度增加。但是过多的游客和不当的旅游开发造成的游客人数过多、景区城市化现象严重、利益分配不均匀和产品较单一等一系列问题令人堪忧。本文基于文脉理念,在分析土楼文脉的基础上,针对已出现的和潜在的问题提出了相应的应对办法。 Ever since its application in 2008, Yongding Earthquake has greatly increased its tourist income. However, too many tourists and improper tourism development caused by too many tourists, scenic urbanization is serious, uneven distribution of benefits and products more than a series of issues is worrying. Based on the concept of context and based on the analysis of the context of Earthen House, this article puts forward the corresponding solutions to the emerging and potential problems.