“标志”是人类直觉联系的语言。这种语言从公元前一千多年前已被运用。古埃及人通过刻在庙宇壁上的形象符号描记狩猎、战功……,希腊人用图案、造型说明坛坛罐罐的用途;十六世纪英国皇后伊丽莎白用彩色标志告诉文盲们哪里是缝纫铺、哪里是修鞋铺、哪里卖鱼、哪里卖酒。我国宋朝时,济南有个刘家针铺用门前的石兔作标志,包装纸上印有白兔图形和“兔儿为记”四字,这可以说是商标的雏形了。近代商品生产企业或出版机构以及航空公司等,为了使自己生产的商品、经营的事业或出版物便于识别,宣传产品或服务的性能质量、水平,创立牌子,就在商品、出版物或交通工具上附有特定的标志——这就是“商标”。商标、标志属工艺美术设计范畴,因之像其他艺术一样,不拘泥 “Marks” is the language of human intuition. This language has been used more than 1000 years ago from BC. The ancient Egyptians depicted the hunting and exploits through the imagery symbols inscribed on the walls of temples. The Greeks used the patterns and shapes to describe the use of altar pots. In the 16th century, the Queen Elizabeth of England told the illiterates where to wear the sewing shops and where Shoe shop, where to sell fish, where to sell wine. When the Song Dynasty in our country, there was a Liu shop in Jinan with stone rabbits in front of the shop as a sign, printed on white wrapping paper and “rabbit for the record,” the word, which can be said that the prototype of the trademark. In order to make the products or business undertakings or publications that they produce easy to identify and promote the quality and level of the performance of the products or services, the modern commodity manufacturing enterprises or publishing agencies as well as the airlines shall, in the production of goods, publications or vehicles With a specific logo - this is the “trademark.” Trademarks, signs belong to the category of arts and crafts design, because like other art, not rigidly adhere to