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随着新媒体技术的快速发展,电视单屏传播的垄断地位逐渐被消解。PC显示屏、iPad、智能手机等大小屏幕终端影响并改变着人们的媒介使用习惯和信息消费方式。因此,如何正确把握并牢牢抓住各媒介之间的关联,实现电视与各媒介终端的互联互通、融合发展,已经成为电视媒体生存与发展的紧要问题。一、当前媒介环境下传统电视媒体的生存困境1.观众流失严重,广告收入下跌。截至2016年6月,我国网络视听用户规模已达5.14亿,其中手机视频用户规
With the rapid development of new media technologies, the monopoly status of television single screen is gradually eliminated. The size of screens, such as PC screens, iPads, and smartphones, affects and changes people’s media habits and information consumption patterns. Therefore, how to correctly grasp and firmly grasp the connections among various media, and realize the interconnection and integration between television and various media terminals has become a crucial issue for the survival and development of the television media. First, the current media environment, the survival of traditional television media dilemma 1. The loss of the audience seriously, advertising revenue fell. As of June 2016, China’s network of audio-visual users reached 514 million, of which mobile video user regulation