蒙牛蒙牛作为中央电视台的老客户,这一次在战争报道期间的贴片广告也是异军突起。而且,产品也做得非常全,除了应季的冷饮——蒙牛“随变”冰淇淋,还有牛奶等产品。另据央视广告部有关负责人透露,蒙牛在央视已经预留了一部分广告费用,这笔费用专门用于对突发事件的广告跟进,一旦有像伊拉克战争这样的事件和时机,蒙牛一个电话就可以在第一时间订下广告。 Mengniu Mengniu as CCTV’s old customers, this time during the war patch advertising is a sudden emergence. Moreover, the product is also very complete, in addition to the season’s cold drinks - Mengniu “change” ice cream, as well as milk and other products. According to the head of CCTV advertising department revealed that Mengniu has set aside part of the advertising costs in CCTV, this fee is dedicated to follow-up advertising on the incident, once there are events and timing like the Iraq war, Mengniu a call You can set an advertisement in the first place.