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回顾寿险个人营销制度的发展,可以说寿险营销员做出了很大的贡献。我国大陆各保险公司在1996年后普遍采用个人营销制,人寿保险业务突飞猛进。1997年大陆地区人寿保险费收入达到600亿元以上,首次超过一直处于主导地位的产险保费收入。目前,个人营销业务已经达到全部寿险业务保费收入的80％。寿险个人营销制度推动了寿险业务的迅猛扩张,为寿险业的发展注入了勃勃生机。不仅如此,寿险营
Reviewing the development of life insurance personal marketing system, it can be said that life insurance marketers have made a great contribution. Every insurance company in mainland China generally adopts the personal marketing system after 1996, and the life insurance business has made rapid progress. In 1997, the life premium income in mainland China reached more than 60 billion yuan, surpassing the premium for property and casualty insurance which has been in the dominant position for the first time. At present, personal marketing business has reached 80% of premium income of all life insurance business. Life insurance personal marketing system to promote the rapid expansion of life insurance business for the life insurance industry has injected vitality. Not only that, life insurance camp