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企业的营销费用称销售费用,是企业确保其销售目标得以成功落实的基础,营业费用是企业经营成本中的一大块,占有相当大的比重,管理并控制好企业营业费用,对于企业的发展来说,具有非常重要的意义。如何解决当前企业营业费用管理和控制中出现的问题,为企业营业费用管理和控制找到可持续发展的解决道路,是当前企业发展应该思考和探索的问题。
Marketing costs of enterprises, said the cost of sales is to ensure that the company’s sales target to be successfully implemented basis of operating costs is a large unit of operating costs, accounting for a large proportion of management and control of business operating costs, business development For that matter, it is very important. How to solve the problems existing in the management and control of operating expenses of the current enterprises and find a solution to the sustainable development for the management and control of business operating expenses are the problems that enterprises should think about and explore nowadays.