TBWA上海连续第二年为阿迪达斯打造全新“以姐妹之名,全倾全力”整合营销广告战役,助力在中国的推广。本次广告战役包括电视广告、平面广告、户外广告、公关活动、数字活动、零售和行动营销。2013年的首次广告战役围绕“姐妹”的创意理念,传达运动对于中国年轻女性,可以获得快乐并增进友情,而非激烈竞争。2014年的创意方向将“姐妹”概念更进一步,通过描述不 For the second year in a row, TBWA’s Shanghai has created a brand new “sister’s name, full-strength ” integrated marketing campaign to help promote in China. The advertising campaign includes television advertising, print advertising, outdoor advertising, public relations activities, digital events, retail and mobile marketing. The first advertising campaign in 2013 revolved around the creative concept of “sisters” to convey that for young women in China, happiness can be gained and friendship can be promoted rather than fierce competition. The creative direction of 2014 puts the “sister” concept a step further by describing