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1.2 品牌定位过程成功的品牌定位,常常包含以下几个步骤。 1.2.1 市场分析市场分析要求在为品牌进行定位之前,做详细的市场调查。①该产品的目标消费者群; ②消费者购买该品牌产品的理由;
1.2 Brand positioning The successful brand positioning often involves the following steps. 1.2.1 Market Analysis Market analysis requires detailed market research before positioning the brand. 1 Target consumer group of the product; 2 Reasons why consumers purchase the brand product;