论文部分内容阅读
阿瑟·马丁内斯主张:出售西尔斯最硬的名牌产品,不管卖给谁,也不论以什么方式。 零售业是一个好行当吗?对这个问题,人们会以为西尔斯公司首席执行官阿瑟·马丁内斯有一个现成的答案,因为他多年来一直都在从事这一行。这位谈吐自如的首席执行官略有迟疑,踌躇片刻,最后笑道:“零售业充其量只能算不好不坏。” 这句话恰好反应了他对该公司和他的事业的想法,在过去几年中发生了怎样的变化。两年前,马丁内斯给西
Arthur Martinez argues: selling Sears’ hardest brand name products, no matter what it is sold, or whatever. Is retail a good job? One would think that there is a readily available answer to Sears’ CEO, Arthur Martinez, on this issue because he has been in the business for many years. The complacent chief executive, who hesitated a little hesitated and finally laughed: “At best, the retail business is nothing more than a bad one.” This remark reflects exactly how he thought about the company and his career, and in the past What happened in a few years change. Two years ago, Martinez gave West