“联播类”新闻节目是具有中国特色的节目。无论是央视的《新闻联播》,还是地方卫视联播,一向都被视为舆论的风向标,确保正确的舆论导向、确保节目安全播出永远被放在其首位。巨大的播出压力使这类节目在创新上如履薄冰。然而近年来,面对信息多元化、提升媒体公信力等诸多挑战,“联播类”新闻节目也开始了创新的探索。本文从四个方面来谈对“联播类”新闻节目创新的思考。第一,以内容为王,探求官方舆论 “Simulcast ” news program is a program with Chinese characteristics. Both CCTV’s “news network” or local satellite TV broadcasts have always been regarded as the benchmark for public opinion to ensure that the correct direction of public opinion and to ensure the safety of broadcast programs will always be given top priority. Huge broadcast pressure to make such programs on the trail of innovation in thin ice. However, in recent years, in the face of many challenges such as diversifying information and enhancing the credibility of the media, “network-based” news programs have also started their exploration of innovation. This article from four aspects to talk about “network ” news program innovation thinking. First, the content is king, seeking public opinion