论文部分内容阅读
有一定影响力的注册商标不具有驰名商标的跨类保护效力,国家层面的商标法律无法对之进行有效保护。同时,这种有一定影响力的注册商标具有发展为全国乃至国际知名品牌的潜力。这就需要通过地方立法的方式制定著名商标制度,将极少数注册商标认定为著名商标,进而对之进行管理、保护、促进,培育为知名品牌。因此,著名商标制度并非地方版的驰名商标制度。一方面,它对国家层面商标立法发挥了拾遗补缺的作用;另一方面,有助于地方政府实施品牌战略,具有历史合理性,但应当对其不足之处进行必要修改。
A registered trademark that has a certain influence does not have the cross-category protection effect of a well-known trademark, and the trademark law at the national level can not effectively protect it. At the same time, this kind of registered trademark with certain influence has the potential to develop into a nationally and even internationally renowned brand. This requires the formulation of a well-known trademark system by means of local legislation, identifying a handful of registered trademarks as famous trademarks, and then managing, protecting, promoting and nurturing them as well-known brands. Therefore, the famous trademark system is not a local version of the well-known trademark system. On the one hand, it plays a role of complementarity on trademark legislation at the national level. On the other hand, it helps local governments implement the brand strategy with historical rationality. However, it should make the necessary changes to its deficiencies.