长城和吉利不约而同推出了高端品牌魏派和领克,在新销售渠道开拓思路上,选择了截然相反的思路在自主品牌崛起的大背景下,长城和吉利,无疑是车界两颗耀眼的明星。这两个企业,就像一对兄弟,有着太多可以进行比较的东西了:都是干汽车的;都是民营企业;都有或即将有年销售百万辆的体量;都有一个高瞻远瞩却个性鲜明的老板。然而,这两家公司又有诸多不同:从产品角度看,长城在不断的发展中逐渐形成SUV独大的局面,基本放弃了传统轿车的发展。尽管为评论界所诟病,但倔强的魏老板明确宣布——不将SUV做到世界第一就不发展轿车。而吉利却是以轿车为主导,直到去年才补强了SUV的短板,也收获了销量的大爆发。 The Great Wall and Geely unanimously launched the high-end brand Weipai and collar grams, in the new sales channel development ideas, chose the opposite idea In the context of the rise of their own brands, the Great Wall and Geely, is undoubtedly the car industry two dazzling stars . These two companies, like a brother, have too many things to compare: they are all dry cars; they are privately owned; they all have or are about to have an annual sales volume of one million cars; they all have a long-term perspective But distinctive boss. However, there are many differences between the two companies. From a product perspective, the Great Wall has gradually become the dominant SUV in the constant development and basically abandoned the development of the traditional sedan. Despite being criticized by the critics, the stubborn Wei boss clearly announced that it would not develop a sedan without making the SUV the best in the world. Geely is dominated by sedans, until last year to reinforce SUV’s short board, but also reap the sales explosion.