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随着国内保险市场的逐步开放 ,保险业之间的竞争将日益激烈 ,保险公司之间在产品、渠道、成本等方面展开激烈竞争 ,加之公众保险服务需求也越来越多样化。因此 ,推行产险营销既是保险公司降低经营成本的需要 ,也是满足社会公众保险服务需求多样化的需要 ,更有利于不断规范产险个人代理市场 ,产险营销势必会成为下阶段产险公司在竞争中立于不败之地的主要举措之一。开展产险营销业务的对策包括 :牢固树立以市场需求为导向的营销观念 ;合理确立产险营销的业务范围 ;开发适合营销的个性化业务品种 ;适当提高营销业务的手续费率 ;逐步健全营销管理体制 ;建立一支稳定的产险营销员队伍 ;健全各项规章制度。
With the gradual opening up of the domestic insurance market, the competition among insurance companies will become increasingly fierce. The fierce competition among insurance companies in terms of products, channels, and costs, and the demand for public insurance services will also be diversified. Therefore, the implementation of property and casualty insurance marketing is not only the need for insurance companies to reduce operating costs, but also to meet the diverse needs of the public insurance services, and more conducive to continuously regulate personal insurance property and casualty market, property and risk marketing is bound to become the next phase of property insurance companies in the Competition is invincible one of the main initiatives. The measures to carry out the property and casualty marketing business include firmly establishing the market-oriented marketing concept, rationally establishing the business scope of the property and casualty insurance business, developing individualized business varieties suitable for marketing, appropriately increasing the commission rate of marketing business, gradually improving the marketing Management system; establish a stable property and casualty sales force; improve the rules and regulations.