楹联,是我国特有的文学艺术形式,俗称“对联”或“对子”,至今有千余年的历史。它的应用非常广泛,几乎无所不包,在婚丧嫁娶、亭台楼榭、茶馆酒肆、开业庆典等场合,都可以发现对联的影子。在现代传媒如广告、电视及报刊尚未诞生或尚未发达的中国古代和近代,广告形式往往更具有人文和民俗色彩,楹联广告就是其中的一朵奇葩。即使在当代,它在广告园里也占有一席之地。楹联广告把楹联的传统性、文学性、艺术性和广告的时代性、实用性、商业性融为一体、雅俗共赏,以其鲜明 Couplet, is a unique form of literature and art in our country, commonly known as “couplet” or “right son”, so far there is a history of more than a thousand years. Its application is very broad, almost all-encompassing, weddings and funerals, pavilions, teahouses, opening ceremonies and other occasions, you can find the shadow of the couplets. In ancient and modern China, where the modern media such as advertising, television and newspapers and periodicals have not yet been born or are yet to be developed, the forms of advertisements tend to be more humane and folk-custom. Lian Lian Advertising is one of the wonderful works. Even in the contemporary era, it has a place in the advertising park. Lianlian Advertising couplet the traditional, literary, artistic and advertising of the times, practicality, commercial integration, elegant tastes, with its distinctive