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作为人类表达和寄托对吉祥幸福美好生活的追求和向往之情的重要产物,吉祥物造型设计的发展历年来受到广大社会群众的关注,在企业和运动会方面的应用更加突出。同时,作为人类观念意识的产物,吉祥物造型设计的发展往往随着人类观念意识的改变而发生变化。时代在变,人们的观念意识改变,吉祥物造型设计必然随之发生变化。本文基于吉祥物造型设计的概述,分析吉祥物造型设计中存在的问题,探究吉祥物造型设计的功能,以期更好地实现吉祥物造型设计的时代意义。
As an important product of the human expression and the sustenance of the pursuit of the auspicious happy life, the development of mascot styling has drawn the attention of the general public over the years and has become more prominent in enterprises and games. At the same time, as a product of human consciousness, the development of mascot styling often changes with the change of human consciousness. Times change, people’s awareness of the concept of change, mascot modeling design is bound to change. Based on an overview of mascot design, this paper analyzes the problems in mascot design and explores the functions of mascot design in order to better realize the significance of mascot design.